Yesterday the FCC issued a report saying that, despite that Internet thing with all those “websites,” there’s less news being created at the local level. But you already knew that, right? (The report was also supposed to give recommendations for righting the trend, but it didn’t really.) So just how bad is it? Let’s take a look at some of …
Display Giving Search a Run for Biggest Online Ad Spender
eMarketer announced their updated advertising spending projections yesterday with some enlightening news about display ads. Within the next five years spend for display advertising is predicted to overtake search as the largest online spending category. Over the past year spending for display advertising has increased almost 5% more than search. Marketers are funneling nearly 25% more money to display than …
ReachLocal’s ReachDeals Selected by The Dolce Group to Run Daily Deals
Renowned Hospitality Group Entrusts ReachDeals with Its First Multi-City, Group-Buying Campaign Across Nine of Its Sophisticated Restaurant Brands WOODLAND HILLS, Calif. — ReachLocal, Inc. (NASDAQ:RLOC), a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), announced today that its deal commerce platform, ReachDeals, was selected by The Dolce Group for a multi-restaurant group-buying campaign. ReachDeals will run …
Google: Outstanding Growth, Robust Cash Flows
Google (GOOG) is a global technology leader focused on improving the ways people connect with information. Google’s innovations in web search and advertising have made its website a top Internet property and its brand one of the most recognized in the world. Google generates revenue primarily by delivering relevant, cost-effective online advertising. Businesses use Google’s Adwords program to promote their …
FourSquare: social media for small businesses
It’s not enough these days to open a business and advertise the old-fashioned way. To stay competitive, you have to use all platforms of social media. On “The Early Show” Monday, CBS News Business and Economics Correspondent Rebecca Jarvis took a look at one business that’s using social media in interesting ways to expand. Back in 2009, entrepreneur Luke Holden …
Turning users into customers
Social media sites have spent the better part of the last year drastically focusing on how their users can turn fellow users into customers. Using digital advertising platforms are critical. The Interactive Advertising Bureau and PricewaterhouseCoopers revealed recently that U.S. online advertising grew by 13.9% in 2010, reaching a record US$25.8 billion, as Fox Business reports. Globally 10.2% of the …
Major Issues within the SEO Industry
If you have been following my post for any length of time you will know how I talk about victims of a scorched earth in many posts. This is exactly what I’m talking about. If you are looking to have SEO done on your business website, this is a must read. The SEO industry may have one of the most …
Panda Cleanup Hunting Down Duplicate Content.
Website publishers have had about three months to react to Google’s “Panda” algorithm update, which primarily targeted “content farms,” sites that the Web search giant has long aimed to squash from its results because it views their information as basically identical to that found on other sites, or just too sparse to be useful. Google claimed that Panda, at least …
Google came out with its new ‘+1″ button
I know that I have posted another article about the +1 button, but this article seems to better describe the new Google feature. Today, Google came out with its new ‘+1″ button. This is Google’s newest foray into the social scene, although they are still saying they are not attempting (yet) to create a social network to rival Facebook. The …
Affinity Express Release SMB Advertising Survey Results
Chicago, – Affinity Express Inc., the leading offshore, onshore and onsite provider of high-volume print and interactive advertising and marketing production solutions, with hundreds of multi-media publishing, marketing services, retailer and other clients, released the results of its survey of small- to medium-sized business (SMB) customers to measure their use of online advertising and marketing tactics. Around 70 SMBs responded …