News and camera crews line the curb outside Wall Street to cover the financial meltdown, but ad industry execs want to remain positive after Standard & Poor’s cut the United States’ perfect AAA credit rating last week, reflecting a faltering economic outlook and Washington’s inability to work through challenges. WordStream Founder and CTO Larry Kim points to what he calls …
YouTube Promoted Videos Program Tops 1 Billion Views
Businesses can’t turn their back to video advertising online anymore. More than 1 billion video views have been delivered to advertisers via the YouTube Promoted Videos program. In addition to sharing news that the video-sharing site recently hit the billion-views milestone, YouTube today announced some changes to Promoted Video Ads. Let’s review the Promoted Videos program, look at the latest changes, and hear what …
Google to ramp up YouTube ad-friendly content
Google Australia plans to add more original content to its video website YouTube in a bid to appeal to marketers’ rising interest in online video advertisements. According to Nick Leeder, managing director of Google Australia and New Zealand, the company has built a solid stable of marquee advertisers for YouTube over the past year. “To get more revenue, YouTube needs …
Reasons for Online Marketing Failure, and Overcoming Them.
This is a good article on the high level things that can cause online marketing programs to fail, but this is just the tip of the iceberg. Online marketing isn’t something you can just through in. These campaigns, just like traditional marketing, require thought. Online marketing demands that entrepreneurs continue to innovate and evolve. Be it creatively repackaging products, promotions …
Is Google Playing Fair With Its Search Results?
Google draws over 1 billion visits to its websites each month, making it the world’s largest Web property. But what it might do with that market share has helped Google become federal regulators’ target in a massive antitrust investigation. It is not illegal for a company to have a monopoly — what experts say is illegal is how a company …
Dex One Corporation and Google announced a strategic agreement.
“Press Release, Jun 20, 2011 (BUSINESS WIRE) — Dex One Corporation and Google announced today a strategic agreement that will elevate Dex One to a select group of companies around the world who serve as Google AdWords(TM) Certified Partners. This partnership is part of Dex One’s overall efforts to drive the company’s digital sales to 30 percent of total revenue …
Google — With Help From YouTube — Hits One Billion Visitors Before Facebook
Looking at properties as individual assets is not how Forbes looks at net worth, why should Google be any different? We continue to hear about Facebook’s 700 million users, on the way to a billion worldwide. According to comScore Google is already there, at least looking across all its websites. Google: The Biggest Network Of Sites The chart below, provided …
Search Engine Advertising is for Every Business
Search Engine Advertising Search engine advertising or pay per click is something that every business can and should do. Even with terrific organic placement on searched that make the most sense to your business, 40% or greater (depending on the study) still buy from paid inclusion. Looking at the search engine results page as a piece of virtual real estate …
Mobile advertising: profit at your fingertips
The explosive sales of smartphones and tablets, combined with the arrival of location-based services, is creating a ‘golden age’ for online and mobile advertising. James Robinson reports. Mobile advertising is finally beginning to come of age as phones transform the relationship brands have with their customers in new, and sometimes unexpected, ways. The rate of growth is astounding, and the …
What is Inbound Marketing?
According to Wikipedia (which we all know is the most trusted source for college students everywhere), inbound marketing is defined as “…a marketing strategy that focuses on getting found by customers.” Instead of outbound marketing that incorporates traditional forms of marketing like newspaper or television advertising where a company is reaching out to the consumer, inbound marketing is all about …