Amazon flew under the radar in late June when it announced it was entering the world of advertising by using its consumer data to deliver targeted advertising on third-party sites across the web, but it’s big news for online retailers and advertisers. Amazon will now use its huge supply of data to pool consumers into buckets based on the products …
Is your current advertising pulling a good Return On Investment?
Is your current advertising pulling a good Return on investment? Would you be willing to spend $29 a month to find out if your yellow pages are working? Would you be willing to spend $29 a month to find out if your magazine ads are working? Would you be willing to spend $29 a month to find out if your …
Create a Robust Landing Page Testing Strategy
Search Engine Land has published a great article that I have been preaching for years. Often times it’s not the SEO or SEM that isn’t working…it’s your landing page. Landing pages are frequently pushed to the back burner when creating digital marketing campaigns even though they can often have the single greatest impact on the campaign’s success. This is particularly …
SuperPages closes Denver office
The rumors have been circulating for months now about Superpages closing the Denver office and not printing the already sold Denver Metro yellow Pages. I was by the office their office this morning to find out if it was true. The door bell is completely removed from their Greenwood Village office. They still have 4-6 people that are going to …
PPC Search Engine Advertising
The most affordable promoting accessible nowadays is PPC, shell out per click on, and search engine advertising. As a flourishing organization PPC search engine advertising was anticipated to $eight billion in revenue by 2008. The complete concept guiding PPC search engine advertising is producing sales opportunities. When carried out proficiently creating leads aids buyers in locating the specific site that …
Microsoft Bing Must Stay the Course as Google Alternative
Microsoft Bing needs to stick around and not only drive Google to innovate, but to enjoy the fruits mobile, local and social search have to offer. One backlash of Microsoft’s (NASDAQ:MSFT) revelation that its online services business lost $2.6 billion in the last fiscal year is that it had financial pundits calling for not only CEO Steve Ballmer’s resignation, but …
Social Media Marketing Checkup
With budget season around the corner, is your social media marketing on track to achieve its business objectives? Your social media marketing assessment should be done in the context of your overall marketing mid-year checkup. Here’s a five-point social media marketing checklist to assess how you’re doing so far this year. Bear in mind where your firm is on the …
The Web is 20 years old: What next?
Twenty years ago, a British computer scientist, Tim Berners-Lee, posted a short summary of a project on the alt.hypertext newsgroup, and also designed a crude website (http://info.cern.ch/hypertext/WWW/TheProject.html), with a few hyperlinks and some text to describe a project he christened the ‘world wide web’, or W3. “I wrote the programme using a NeXT (a Steve Jobs company) computer…there were all …
Elance Online Employment Report Shows Record-Setting Earnings for Online Contractors
MOUNTAIN VIEW, CA–(Marketwire – Aug 8, 2011) – Elance, the leading platform for online employment, released its quarterly Online Employment Report today, revealing strong momentum in online work during a tumultuous summer for the U.S. and global economy. With a current run rate of 600,000 jobs posted per year, demand for talent from companies ranging from startups to enterprises have …
Identifying target audience ‘is vital for online marketing’
Ecommerce firms looking to develop their online marketing strategy could benefit from recent advice from an industry expert. According to Mike Seddon, founder of KKSmarts.com, it is vital for businesses to identify their target audience in order to reap the benefits provided by the internet. By doing so, companies are able to establish a method of promotion by assessing the …