Dex actions programs…New Low?

I stumbled across a SERP (Search Engine Results Page) today that has taken the last of the air from the Dex sails.  Dex One, or dexknows.com has started claiming local listings on the customers behalf and pointing the local, or places (shown in example below in red) listings at the Dex “digital storefront.” What does this mean?  On the surface …

Twitter ad revenue soars 210 percent

Twitter ad revenue will soar 210 percent this year Twitter is expected to grow its advertising revenue at a very healthy clip, though it’s still just a drop in the bucket compared to social networking market leader Facebook. Twitter will bring in $139.5 million in global ad revenues in 2011, according to a new forecast from eMarketer, up 210 percent …

Only Optimized Webpages have a chance to be seen within the SERPs

Search engine advertising іѕ a form οf online marketing thаt advertises websites utilizing many different methods thаt work wіth serps аnd thе methods internet customers discover information online. Search engine advertising аnd marketing іѕ usually a very helpful promoting methodology fοr promoting уουr web site аnd іt’s gοοd tο give іt proper consideration аnd totally perceive іt before уου implement …

How Marketers Can Connect with the 3 Mindsets of Search [STUDY]

A recently released research study by About.com and Latitude identifies three distinct mindsets in search and offers insight into how marketers can offer ads and align them with content that better appeals to each mindset. Three Mindsets of Search examines 59 variables in search behavior and also revealed that the meaning of “expertise” in the eyes of searchers is evolving. Understanding …

Technology touches every part of our lives.

Technology touches every part of our lives, and has changed the landscape in our lives.  The video below is very futuristic, however it gives us a glimpse of where we are headed.  With the role technology plays in our lives, it still amazes me how many small businesses resist the evolution of advertising, and still are hesitant to put their …

Internet ad revenue up more than 23 percent

Revenue drawn from internet advertising increased to nearly $15 billion in the second quarter of 2011, as display and search advertising have generated substantial gains for businesses, a report from PricewaterhouseCoopers and the Interactive Advertising Bureau said. Search marketing has been especially strong in terms of growth. According to the report, search campaigns drew more than $7 billion in revenue after …

ReachLocal

Today I received a morning email from the new Denver Office manager, and it was one of those emails that I always knew, yet I have let it escape my normal presentation every day.  I thought I’d put it on my blog as a reminder that all of the following are true. I have heard and seen some crazy things …

DEX ONE CORP FILES (8-K) Disclosing Notice of Delisting or Failure to Satisfy a Continued Listing Rule or Standard; Transfer of Listing, Financial Statements and Exhibits

Item 3.01. Notice of Delisting or Failure to Satisfy a Continued Listing Rule or Standard; Transfer of Listing. (a) On August 23, 2011, Dex One Corporation (DEXO) (the “Company”) was notified by the New York Stock Exchange (the “NYSE”) that the Company had fallen below one of the NYSE’s continued listing standards. Rule 802.01B(III)(ii) of the NYSE Listed Company Manual …

Why ISPs are hijacking your search traffic & how they profit from it

A handful of Internet service providers (ISPs) in the U.S. are redirecting search traffic around specific keywords to brands’ websites, presumably for affiliate marketing revenue. A study released today by a UC Berkeley research group revealed that for some Internet users on some ISPs, using a search engine and typing in a word such as “apple” or “bloomingdales” would redirect …