I found a great article online about common issues with GA reporting and if you are using UTM strings it’s even more important to understand these issues. Thank you crazyegg! 1 – Failure to tag pages Google Analytics works by putting a JavaScript ”tag” into the code of your pages. No tag on a page = no data for that page If …
Is Your Quality Score Costing or Saving You Money?
This is a great article from Search engine Land about a topic of conversation I have with customers daily. A Must read if you are running your own PPC campaign. When it comes to AdWords quality score, everyone knows from best practices that increasing this magic number is not only beneficial for rankings, but could lead to significant savings as …
Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics
Happened on a fantastic article about backlinks and organic strategies, it’s a must read for my industry! The backlink within the practice of SEO is an ongoing topic of conversation for marketing, sales, delivery and reporting of SEO services. Even in a post Penguin world, SEO professionals are still asking questions such as: What’s the best way to build backlinks …
Contractors Say Search Engines are a Critical Tool for Purchase Decision-Making
SYRACUSE, N.Y., Jan. 30, 2013 — /PRNewswire/ — When contractors need brand and purchase decision-making information, their go-to source is Google, according to the Connecting with Contractors survey from EMA Contractors, a specialty group at Eric Mower + Associates. In the second annual survey, 84% of contractors said they consider search engines to be their top resource, with 39% searching Google …
The New SEO: Search Marketing Integration
Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm. But don’t worry, this post won’t be declaring that SEO is dead, dying, or even coughing up blood. However, the days of SEO as a distinct, independent discipline are certainly numbered. SEO is fast evolving into a more creative, diverse, and challenging …
7 Online Marketing Ideas for 2013
As we embark on the journey called 2013, we have an opportunity to evaluate and evolve how we do business to grow revenue and profits in the coming year. Online marketing represents a tremendous opportunity for growth in 2013, as more business is conducted online now more than ever before. Here are seven online marketing ideas you should embrace to …
Do you know what’s driving leads/sales to your website? Google Analytics can tell you.
The trouble is many small businesses struggle to get Google Analytics set up, let alone use it to pull out meaningful data. This easy to follow guide will take you through the set-up process and help you understand how your website’s performing. This is a great tool to help you get going. http://www.simplybusiness.co.uk/microsites/google-analytics-guide/
Three Of Four CMOs Say Social Media Impacts Sales
I found another great article on business insider, and it speaks directly to post of the past. Not long ago I wrote an article on the use of social media among CEOs and how many often talk the social media talk on behalf of their brands/companies but very few actually walk the social media walk for their own personal use. Today comes …
Marketers Turn to Search Retargeting for Branding, Direct Response Goals
When it comes to targeting consumers online, retargeting continues to prove a valued tactic for marketers. In fact, ValueClick Media found more than half (55%) of US marketers said retargeting was one of the most important forms of targeting. However, retargeting is hardly used in isolation. Findings from media buying platform Chango showed search retargeting in particular—one of the most …
5 Things PPC May Be Telling You About Your Business
Embarking on a paid search campaign for your business is a great way of quickly generating sales and leads at an effective cost. You’re able to have (almost) complete control and visibility over what you spend, where you spend it, etc., but are there any other benefits to running a PPC (Pay-Per-Click) campaign? What a lot of advertisers may not realize is …