Advertisers are not spending as much money on mobile media despite the growing usage, this might just be a great way to spend those surplus dollars in your advertising budget. With less competitors and more usage it sounds like a winning combination to me.
Spending low compared to time spent with digital media
Despite the projection that online advertising will increase its share of US major media ad spending by more than 10 percentage points between 2009 and 2015, spending on digital, including internet and mobile, has not yet risen to match consumption patterns, eMarketer estimates.
Among the major media of television, internet, radio, mobile, newspapers and magazines, US adults still spend the most time each day with TV. eMarketer estimates adults watched television for 42.9% of the time they spent each day with those media in 2010, and ad dollars align closely, at 42.7%.
