Yet another study that shows the usage is out pacing spend.
While many advertisers have quickly integrated digital marketing into their broader promotional campaigns, the amount of money that marketing companies spend on internet advertising still trails the time consumers spend on the web, a new eMarketer report indicates.
According to eMarketer, consumers spend roughly 25.2 percent of their media time browsing the web. However, online marketing budgets still only account for 18.7 percent of brands’ expenditures. Instead, most companies allocate a disproportionate percentage of their budgets to newspapers and magazines.