No one likes having people talk about them behind their back, but that is exactly what customers do about your business. Imagine a world where you could actively listen to what is being said about your business, and being able to respond to the positive comments with a “Thank you for doing business with us.” Better than that, being able to know about poor experiences customers have had with your business, and being able to answer them before they grow frustrated and damage your online reputation. No need to imagine anymore, that day is here!

The days of “bad” word of mouth referrals lasting only as only long as the person they told remembering the “Bad Experience” are over. With the review sites (Google, Yelp, City Search, Yahoo Local, Etc) becoming a huge part of customer research prior to purchase, it’s never been more imperative that your business stays on top of what is being said about them. Online reputation can make or break your business.